BRANDS ● ETHICAL GOODS

Ethical goods are our reserve currency.

’Purpose driven brands and institutions’ are the topic of every other advertising panel discussion. But nobody can actually tell us what the purpose of a purpose driven organization is.

Maybe we can blame inflation for it. Government bonds replaced gold as an asset class. The working class is being replaced by the influencer class. Cultural meaning and ethical goods replace steel and coal as the main commodities.Our economy runs on the production of individual and collective identity offers.

→ Identity offers may consist of emotions on their surface, but they still need ethical goods at their core. Ethical goods are the main reserve currency of our society.

BRANDS ● ETHICAL GOODS

Ethical goods are our reserve currency.

’Purpose driven brands and institutions’ are the topic of every other advertising panel discussion. But nobody can actually tell us what the purpose of a purpose driven organization is.

→ Identity offers may consist of emotions on their surface, but they still need ethical goods at their core. Ethical goods are the main reserve currency of our society.