Social fields like art, journalism, memes and advertising all share the same purpose: they create meaning. Meaning is what drives growth in network societies. Meaning creates agency.
MTTR develops strategies, materials and toolkits that provide meaning for brands and institutions.
A ○ Build ownership. Collect awareness.
B ○ Isolate essence. Retarget resonance.
C ○ Create matter. Establish agency.
Social fields like art, journalism, memes and advertising all share the same purpose: they create meaning. Meaning is what drives growth in network societies. Meaning creates agency.
MTTR develops strategies, materials and toolkits that provide meaning for brands and institutions.
A ○ Build ownership. Collect awareness.
B ○ Isolate essence. Retarget resonance.
C ○ Create matter.
Establish agency.
Yes, we are mercenaries. We have seen the dark side, and we know the road to paradise.
→ Approach us with problems.