mttr
mttr
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C. CREATE MATTER ● ESTABLISH AGENCY

Matter creates agency.

 

25 years ago marketing assumed that branding would soon be replaced by a products position on the shelves of big retail chains. Companies fell hostage to the oligopolies of supermarkets.

The very same process was repeated, when Facebook entered the stage. Brand made themselves reliant on the good will of social media platforms.

mttr

→ Brands that succeeded in the early 21st century have claimed ownership within society. They do not only now how to use digital platforms, they own target groups, cultures, news agendas, and sometimes even platforms.

C. CREATE MATTER ● ESTABLISH AGENCY

Matter creates agency.


25 years ago marketing assumed that branding would soon be replaced by a products position on the shelves of big retail chains. Companies fell hostage to the oligopolies of supermarkets.

The very same process was repeated, when Facebook entered the stage. Brand made themselves reliant on the good will of social media platforms.

mttr

→ Brands that succeeded in the early 21st century have claimed ownership within society. They do not only now how to use digital platforms, they own target groups, cultures, news agendas, and sometimes even platforms.