Users were already feeling a major dating-app bore-out by the time Bumble was entering the European market. Years of careless swiping had taken their toll. Bumble aimed to fight the romantic hangover by enabling meaningful relationships. Strict community guidelines and filters promised a self- determined dating life.
Together with wild.as, we created three campaigns for four European Markets.
→ ‘Date.Better’ improved Bumble’s CTR in key cities. A consistent architecture combined awareness and conversion flights. While OOH billboards collected awareness, digital playable ads and performance marketing assets generated App downloads in Germany, Spain, the UK, and the Netherlands.
