B. ISOLATE ESSENCE ● RETARGET RESONANCE

Brands based in performance marketing.

Wisdom is in the ads manager. Performance Marketing is more than just a nerdy job description. It is the ontology of our network society. What rational speech and logic was for the 20th century, performance marketing is for the 21st. It is a machine that creates truths.

In contemporary network societies, nobody knows target groups. They even don’t understand themselves. It makes no sense to rationalize them
– they need to be prototyped.

→ In the 21st century, qualitative social theory always beats quantitative statistics.

B. ISOLATE ESSENCE ● RETARGET RESONANCE

Brands based in performance marketing.

In contemporary network societies, nobody knows target groups. They even don’t understand themselves. It makes no sense to rationalize them
– they need to be prototyped.

→ In the 21st century, qualitative social theory always beats quantitative statistics.