Segurio is the kind of digitized insurance company we have always dreamed of. The Austrian start-up is insuring single items, offering monthly cancellation and an all-risk policy (every risk is covered if it is not explicitly excluded). Segurio users insure everything from instruments to artworks. The brand is about items that shape identities. It’s about matter that matters. Together with ior50 studio, we created a series of heavenly beautiful items – only to destroy them in even more heavenly ways.
→ ’The beauty of destruction’ told stories of tokenism that resulted in a performance driven sales campaign. It also super-charged the brand by exploring the personal meaning of value.