Global pandemics are not a healthy environment for cultural spaces. Germany’s biggest network of still museums wanted to stay in touch with its audience during the lockdowns of 2020/21. 

In 2020, we found a way to bring SPK’s physical relevance to the digital space, by turning SPKs Instagram channel into an archive of human culture during the first lockdown.

In 2021, we translated an OOH campaign created by BüroX into a digital experience that reminded people of the value that physical spaces add to urban lives.

→ ’Offen für…’ featured community exhibitions displaying Berlin’s ’Cultures of Lockdown’. Social ads and playable instant experiences for each of SPK’s 14 institutions helped SPK to keep its place in the hearts of Berlin.