Between 2020 and 2022, Wizz Air took over slots at many European airports. The airline grew stronger during the pandemic. Wizz is not your typical legacy carrier. They don’t carry national flags on their tails and don’t need to be bailed out by taxpayers money. Instead, they approach their local target groups individually. While the German Ruhr area is known to be price sensitive, Vienna is dominated by national affection for its red-white-red Airline. Meanwhile, in Norway, ’flight shame’ has become the defining topic.