I am science ● I am fiction ● I am a million years old ● I am light above the tree line ● I am love in times of algorithms ● I am matter ● for brands ● and institutions ●

Matter creates meaning.

Art, journalism, memes and advertising all share the same purpose: they create meaning. Meaning is what drives growth in network societies. The industrial age is over. Today, only meaning creates value.

MTTR develops strategies, materials and toolkits that provide meaning for brands and institutions.

A ○ Build ownership. Collect awareness.

B ○ Isolate essence. Target resonance.

C ○ Create matter.
Establish agency.

We have seen the dark side, and we know the road to paradise.
→Approach us with problems.

I am science ● I am fiction ● I am a million years old ● I am light above the tree line ● I am love in times of algorithms ● I am matter ● for brands ● and institutions ●

INNOCENTBRANDS

TADO°BRANDS

FRIEDRICHSTRCAMPAIGNS

Matter creates meaning.

The arts, journalism, memes and advertising all share the same purpose: they create meaning. Meaning is what drives growth in network societies. The industrial age is over. Today, only meaning creates value.

MTTR develops strategies, materials and toolkits that provide meaning for brands and institutions.

A ○ Build ownership. Collect awareness.

B ○ Isolate essence. Target resonance.

C ○ Create matter. Establish agency.

The kids need better matter.

We have seen the dark side, and we know the road to paradise.

→ Approach us with problems.

I am science ● I am fiction ● I am a million years old ● I am light above the tree line ● I am love in times of algorithms ● I am matter ● for brands ● and institutions ●

Matter creates meaning.

We have seen the dark side, and we know the road to paradise. →Approach us with problems.

Matter creates meaning.

The kids need better matter.

We have seen the dark side, and we know the road to paradise.
→Approach us with problems.